My Role
Graphic Designer
Timeline
2022
Industry
Financial services
Focus
Branding • events • digital • print
Overview
Ascend 2022 was an annual advisor conference hosted by Kestra Holdings, bringing financial professionals together for networking, education, and industry engagement. As part of the in-house creative team, I developed and applied the conference's visual branding across digital, print, and environmental graphics. My work included registration materials, large-format signage, stage graphics, attendee materials, and branded event experiences.
Visual Identity
Developed a vibrant conference identity inspired by desert landscapes and warm sunset colors, creating a recognizable visual system that could be adapted across event materials and environments.
Registration & Attendee Experience
Extended the conference branding across registration and attendee materials, creating a consistent visual experience from the online registration process through arrival and check-in.
Environmental & Event Graphics
Designed and coordinated large-format graphics and signage throughout the venue, extending the visual identity from registration areas to presentation stages and shared event spaces.
Camp Kestra After-Party Branding
Created a separate camping-inspired visual identity for Camp Kestra, the conference's themed after-party. The branding extended across environmental signage, interactive activities, and event materials to create a cohesive experience within the larger conference.
