My Role
Graphic Designer
Timeline
2021
Industry
B2B Technology · Supply Chain Software
Focus
Editorial Design · Digital Marketing · Email Design · Advertising
Overview
Designed an ebook and supporting digital marketing campaign for Blue Yonder and Microsoft Azure, focused on predictive insights and supply chain risk management. The project included a co-branded ebook, LinkedIn advertisements, and an email campaign designed to support lead generation. I developed cohesive layouts and graphics across each deliverable, maintaining consistency between the two brands while adapting the creative for different marketing channels.
Ebook & Editorial Design
Designed a co-branded ebook that presents complex supply chain technology topics through clear typography, structured layouts, and supporting visuals, while maintaining consistency with Blue Yonder and Microsoft Azure's established branding.
Digital Marketing Campaign
Extended the ebook's visual identity across digital advertising and email marketing materials, creating consistent campaign assets designed to encourage ebook downloads and support lead generation.
