My Role
Graphic Designer
Timeline
2024
Industry
Healthcare technology
Focus
Branding • digital • marketing • print
Overview
Healthy is a personal health and wellness app designed to help individuals manage their health, track wellness goals, and stay engaged in their care. I helped establish the brand's visual identity and creative direction, developing a cohesive design system that could be applied across the app, marketing materials, and promotional assets. My work included logo design, typography, color palettes, app branding, digital campaigns, and print collateral.
Visual Identity
Developed a vibrant conference identity inspired by desert landscapes and warm sunset colors, creating a recognizable visual system that could be adapted across event materials and environments.
App Branding & Digital Marketing
Collaborated with the product team to establish the app's visual direction, translating the Healthy brand into mobile applications and supporting digital marketing assets.
Marketing Collateral & Brand Applications
Extended the Healthy visual identity across sales materials, patient-facing print collateral, and branded merchandise, ensuring a consistent look and feel across different audiences and touchpoints.
