My Role
Graphic Designer
Timeline
2022
Industry
Financial Services
Focus
Event Branding · Registration Websites · Signage · Print Collateral
Overview
Designed branding and event materials for two Kestra Holdings leadership conferences: Gold & Silver Leaders in Palm Springs, California, and Platinum Leaders in Santa Fe, New Mexico. I developed distinct visual directions inspired by each destination, selecting color palettes and creating custom patterns that carried across registration websites, event signage, attendee materials, and printed agenda booklets. Each event maintained its own identity while remaining consistent with the broader Kestra brand.
Gold & Silver Leaders — Palm Springs
Developed a vibrant, Palm Springs-inspired visual direction using colorful geometric patterns and destination photography, applying the identity across registration, event signage, and printed materials.
Platinum Leaders — Santa Fe
Created a separate visual identity inspired by Santa Fe's regional character, incorporating geometric patterns, warm colors, and destination photography across digital and printed event materials.
