We Predict the Future
As a full-time designer at ClosedLoop, I led a comprehensive brand refresh that encompassed updating the logo, introducing a new color palette, and establishing brand guidelines. This project aimed to modernize ClosedLoop's visual identity, aligning it with current trends while maintaining the essence of the brand's core values. I redesigned the logo to reflect a more contemporary look, carefully selected a new color scheme to enhance visual appeal, and compiled detailed brand guidelines to ensure consistency across all company materials. This brand overhaul not only rejuvenated ClosedLoop's image but also strengthened its market positioning, setting a solid foundation for future marketing efforts.