ClosedLoop Brand Guidelines

As a full-time designer at ClosedLoop, I led a comprehensive brand refresh that encompassed updating the logo, introducing a new color palette, and establishing brand guidelines. This project aimed to modernize ClosedLoop's visual identity, aligning it with current trends while maintaining the essence of the brand's core values. I redesigned the logo to reflect a more contemporary look, carefully selected a new color scheme to enhance visual appeal, and compiled detailed brand guidelines to ensure consistency across all company materials.

Client

ClosedLoop

Deliverables

Brand Guidelines

About the Client

ClosedLoop operates as a healthcare data science platform, headquartered in Austin, TX. It enables providers, payers, and value-based care organizations to make accurate, explainable, and actionable predictions of individual-level health risks, outcomes, and costs.