Bringing ASCEND to Scottsdale
Kestra Financial's ASCEND Conference brings together industry leaders and firms each year for a large-scale event. For the 2022 conference in Scottsdale, Arizona, I led all visual branding — designing a cohesive theme rooted in the desert landscape and extending it across large format signage, directional graphics, Camp Kestra branding, and main stage imagery. Every element was built to immerse attendees in the feeling of the place while keeping the Kestra brand front and center.