Ascend 2022 Conference

Annually, Kestra Financial hosts the ASCEND Conference, uniting industry leaders and firms. I led the visual branding for a large conference in Scottsdale, Arizona, creating all signage and graphics inspired by the desert landscape. My work involved designing a cohesive visual theme that captured the essence of Scottsdale, ensuring every element from directional signs to event materials enriched the attendee experience with Arizona's natural beauty.

Large Format Branding

Camp Kestra Branding

Main Stage Imagery

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