The Brief
Blue Yonder partnered with Microsoft Azure to create an e-book about predictive supply chain intelligence. The project’s goal was to drive awareness and downloads through a cohesive, cross-channel campaign.
My Role
I designed the e-book from cover to interior spreads and developed the campaign’s visual system. I extended these visuals across marketing emails and a set of LinkedIn ads to create a unified look across all touchpoints.
The Challenge
The challenge was to blend two distinct brand guidelines into one seamless system, ensuring the campaign felt unified while respecting both Blue Yonder and Microsoft Azure’s identities. The e-book also needed to be engaging and easy to navigate for a technical audience.
The Outcome
The finished campaign delivered a visually consistent and effective sales funnel, driving engagement and downloads of the gated e-book. The project strengthened both brands’ positions as leaders in predictive supply chain technology.
