Rewarding Excellence in Style
Kestra Financial rewards their top advisors with an annual trip to celebrate their accomplishments. In 2023, I created event branding for two incentive trips — advisors were invited to the Parker Hotel in Palm Springs and the Bishop's Lodge in Santa Fe for a weekend of activities and collaboration. For each event, I developed a distinct identity rooted in the character of its location, giving both trips a sense of place while staying cohesive within the Kestra brand.