My Role
Graphic Designer
Timeline
2019-2021
Industry
Real Estate
Focus
Branding · Marketing Collateral · Social Media Template Design · Print & Digital
Overview
Updated the visual branding for JBGoodwin REALTORS®, modernizing the company's logo, typography, and graphic elements while maintaining its recognizable identity. My work included developing customizable marketing templates for real estate agents, designing print and digital advertising, and creating supporting materials for internal training initiatives. The result was a cohesive collection of branded assets that could be adapted across different marketing needs while maintaining consistency throughout the organization.
Brand Identity & Refresh
Modernized the JBGoodwin visual identity through updated logo treatments, typography, and a refined color palette, establishing a cohesive foundation for marketing materials and branded applications.
Marketing Templates & Advertising
Developed customizable marketing templates and advertising materials to help real estate agents promote listings, communicate with clients, and maintain a consistent brand presence across print and digital channels.
Internal Training & Brand Applications
Extended the visual identity into internal training programs, creating supporting logos and printed materials that aligned with the company's overall brand direction.
