The Brief
Healthy is an AI-powered health companion that helps patients build better habits and keep in close contact with their doctors between visits. The goal was to make health management feel approachable, easy to use, and visually appealing.
My Role
I built the Healthy brand from the ground up, creating the logo, color palette, and typography, and set the first design direction for the app. I later expanded the visual style across swag, collateral, and launch materials.
The Challenge
The main challenge was turning complex health information and AI features into a brand that felt trustworthy and welcoming. I needed to balance clinical credibility with a friendly, motivating look and feel.
The Outcome
The result is a flexible, unified brand system and a set of assets that make Healthy feel accessible and reliable. The visual identity built trust with users and helped make the product launch a success.
