The Brief
ClosedLoop.ai is a healthcare data science platform that uses artificial intelligence to help organizations improve patient outcomes. My job was to create a brand and visual system that looked credible and friendly, and that would help attract investor funding. I developed the visual identity, brand guidelines, and presentation materials to support that goal.
My Role
As the only in-house designer, I created all of ClosedLoop’s marketing materials. I led the brand refresh, redesigned the website, developed brand guidelines, produced all collateral, and supported the CEO in key investor and sales presentations. I also built a presentation library so the team could use the latest slides and keep messaging consistent.
The Challenge
The biggest challenge was making advanced healthcare AI feel friendly and trustworthy rather than intimidating or overly clinical. The visual identity needed to appeal to both healthcare professionals and technology partners, harmonizing innovation with reliability. I also built a presentation library with the latest slides so everyone could share a consistent story in presentations.
The Outcome
The result is a unified brand system that supports ClosedLoop’s mission and helps it stand out in a crowded market. The new identity built trust, raised the platform’s profile, and set the stage for upcoming growth. It also helped secure $45M in investor funding, won an AVA Digital web design award, and kept sales messaging consistent across materials and presentations.
