My Role
Graphic Designer
Timeline
2021
Industry
Financial Services
Focus
Event Branding · Virtual Event Design · Presentation Design · Broadcast Graphics · Packaging
Overview
Ascend 2021 was a virtual advisor conference hosted by Kestra Holdings, bringing financial professionals together for presentations, education, and networking in an online environment. As part of the in-house creative team, I developed the conference's visual identity and extended it across the virtual attendee experience. My work included virtual conference environments, broadcast and speaker graphics, PowerPoint presentation templates, recording studio branding, and custom attendee packaging mailed to participants.
Virtual Conference & Broadcast Environment
Created branded graphics for the virtual conference platform and broadcast environment, extending the event's visual identity across interactive lobby spaces, session screens, speaker graphics, and recording studio backdrops. These elements provided a cohesive visual experience for attendees participating remotely.
Presentation Design
Developed branded PowerPoint presentation templates for conference speakers, establishing consistent typography, layouts, and visual elements across presentations while allowing flexibility for different types of content.
Attendee Packaging & Experience
Designed branded attendee boxes that were mailed to conference participants, bringing a physical element to the virtual event and extending the conference identity beyond the screen.
